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      Policies Available on Novi


      Policies Available on NOVI: 

      Product Claims

      • Health Lists

        • Cal Proposition 65
        • Carcinogen, Mutagen or Reproductive Toxin (CMR) Free
        • Non-GMO
        • Non-nanomaterial
        • Free of:
          • Tree Nuts Free
          • Gluten-Free
          • No PEGs
          • No Phthalates
          • Soy Free
          • Ethoxylated Ingredient Free
          • No PFAS

      • Animal

        • Vegan Suitable
        • Free of Animal/Animal-By-Product Derived Ingredients
        • Cruelty Free (Not Tested on Animals)

      • Environment

        • Natural Products Association (NPA) Suitable
        • Free of:
          • Microplastics Free
          • Free of Palm Derived Ingredients
          • Petrochemicals Free
          • Silicone Free
          • Persistent, Bioaccumulative and Toxic Substances (PBTs) Free

      • Social Welfar

        • Halal Suitable
        • Responsible Mica Initiative Member
        • Roundtable for Sustainable Palm Oil (RSPO)

      Distribution Strategy (Retailers)

      • Credo Beauty

        • Credo Clean Standard - The Dirty List

      • Ulta Beauty

        • Ulta Made Without List

      • The Detox Market

        • The Detox Market Banned Ingredients List

      • NakedPoppy

        • NakedPoppy Clean Standard

      • Follain

        • Follain Restricted Ingredients

      • Sephora

        • Clean + Planet Positive at Sephora
        • Sephora Public Chemicals Policy
        • Sephora CBD Standard
        • Clean at Sephora

      • Target

        • Target Clean Standard 2023

      • Grove Collaborative

        • Grove Beauty: No Way List

      • Amazon

        • Amazon Chemicals Policy: Restricted Substance List

      • Beautycounter
        • Beautycounter The Never List™

      International Markets

      • Health Canada Cosmetic Ingredient Hotlist
      • EU Cosmetic Ingredient Database
      • US FDA

      Product Certifications

      • EWG Verified Program- Ingredient Screening
      • Chemforward Safer Candidate
      • Chemforward SAFER



      Packaging

      • Beyond Plastic at Grove
      • Designed For Circularity
      • Bio-Based Origin
      • Compostable
      • Credo Sustainable Packaging Guidelines
      • Curbside Recyclable
      • Drop-Off Recyclable
      • Lightweight Candidate
      • Upcycled Material
      • Food Contact Safe
      • Grove Collaborative Packaging Standard
      • Mono-Material
      • Non-Profit Certified
      • PCR Material
      • PIR Material
      • Refillable By Design
      • Regulatory Approved
      • Reusable By Design
      • USA Made