1. Help Center
  2. Conscious Beauty at Ulta Beauty

How do I log in to my Novi x Conscious Beauty at Ulta Beauty portal?

To log in to your dashboard, visit app.noviconnect.com and enter your credentials.

  1. Go to app.noviconnect.com and enter your login credentials.
  2. Find the Ulta Beauty portal and click “Enter.”2
  3. To get verified for Conscious Beauty at Ulta Beauty, you’ll submit information sharing how your products meet each of the program’s five pillars. To help you get oriented to what you’ll be doing on Novi, those pillars are summarized briefly here. Click “Continue.”


    You are officially logged in! Welcome to your Novi dashboard. You can think of it like the homepage of your portal. Use the left hand column to go to the different subsections of the portal.

If this process isn't what you are seeing on your end, please reach out to consciousbeauty@noviconnect.com for additional support, so that we can ensure your access is up to date!